Wednesday, Feb. 24

Discovering Your Brand?

Not sure what I think of this. While I understand it’s good business, the creative side of me thinks it is complete horseshit and that you should write what comes naturally. Let the rest of the world figure out what box you fit in.

After you learn how to write a dynamite screenplay, you need to distinguish yourself by establishing your unique “brand.” By brand, we mean: How do you as a screenwriter stand out from a huge pool of screenwriters so that a producer says “you’re the one that I want”? Are you going to be the screenwriter who instantly comes to mind when a producer needs a comedy writer or a horror writer?